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The Team

At Jelly Belly Foods, we are driven by our passion for culinary excellence and a shared vision to revolutionize the food industry. Our team comprises expert chefs, food professionals, culinary experts and food enthusiasts. Headed by our Founder & CEO, Mr. Narendra Yendru, our team brings together diverse expertise and unwavering dedication to lead culinary innovation in Hyderabad and beyond.

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Meet the Founder

CEO Narendra Yendru, visionary leader, passionate about revolutionizing India's culinary scene with healthy, flavorful dining options.

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Our Founder & CEO

Narendra Yendru

The driving force behind Jelly Belly Foods, Narendra Yendru, is a visionary entrepreneur with a passion for revolutionizing the culinary landscape in India. A graduate of BITS-Pilani with a degree in Mechanical Engineering, Narendra further enhanced his skills by earning an MBA from the Indian School of Business (ISB). His relentless pursuit of excellence earned him the Torch Bearer award from ISB.
The Founder has a diverse background that includes serving as a project lead for large infrastructure projects. He recognized a glaring gap in the F&B industry for healthy, flavorful dining options. Driven by his own experiences and desire to provide better food alternatives for individuals leading fast-paced lives, he embarked on a mission to redefine the concept of healthy eating.
In 2018, Narendra made a full-time transition into the entrepreneurship world and founded Jelly Belly Foods. He launched the company's first brand, 100N (100% Naturals) as a passion project which has since grown into a thriving venture.
With the belief that "healthy can also be tasty," he went on to curate a portfolio of brands that cater to diverse preferences and tastes from the fruit-centric offerings of 100N to the gourmet cuisine of Kortyard Café, Gourmet Shawarma, Wingmaster, and Ciel Dessert.
Committed to staying ahead of the curve, he has assembled a dedicated research and development team to drive continuous product and process innovations. With a focus on offering the best alternative and new-age nutrition food options to customers, Jelly Belly Foods is all set to become India's leading House of Brands.
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